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The Ultimate Checklist for a Marketing Manager

July 6, 2018 / by Jonathan Monterecy

Running a marketing department is challenging, especially when you are a team of one (or two). There are so many pieces to a cohesive marketing operation, and everything is always changing. You want to deliver results for your company while juggling everything at once. Need some help ensuring you are not forgetting anything? We got you -- here is our ultimate marketing checklist we created just for folks like yourself.

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Farewell Google AdWords, Hello Google Ads: Google Re-brands Ad Offerings

July 6, 2018 / by Brian Schofield

After nearly 20 years, Google announced on Wednesday it will be officially retiring the AdWords brand for good -- replacing it with Google Ads, “a simpler brand and solution”, said Sridhar Ramaswamy, Senior VP of Ads and Commerce in a blog post.

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Goodbye TV and YouTube, Hello IGTV

June 22, 2018 / by Amelia Votta

They say a picture is worth a thousand words, and according to Forrester Research, one minute of video is worth 1.8 MILLION words. Apparently, that still isn’t enough for Instagram...

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The Marketer's Guide to GDPR

July 9, 2018 / by Amelia Votta

In the last few weeks, you've probably had your inbox flooded with Privacy Policy updates, and mentions of the European Union's general data protection regulation-- or GDPR. There is a lot of fluff and legal jargon alike floating around the Internet about what this regulation means for business' futures, and marketers everywhere, but fear not! We've taken the time to break it down to everything you actually need to know.

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The Guide to Navigating Facebook Zero

June 11, 2018 / by Alyssa Wick

It's important for businesses that use social media to be fully aware of how the platforms work, and when these platforms are changed or updated. Most recently, the major change sweeping the world of social media has been Facebook Zero.

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