Introducing Trailblaze Marketing

February 23, 2018 / by Chris Parisi

Welcome to Trailblaze Marketing! We are a digital-first marketing agency focused on helping our clients achieve success by setting their marketing in motion, combining creativity and analytics. After operating through our parent company, INNOVEX, for over 15 years, we have now grown into our own brand that represents what we do, and the passionate group of marketers that we are.

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5 Guidelines to Get Your Website on the Top of Google Search in 2018

February 15, 2018 / by Brian Schofield

How can I get to the top of the Google search results fast, and stay there? This seems to be the question that every business owner or marketing director wants to know the answer to. Yes, there are 200+ ranking factors (and potentially sub-factors) along with constant updates to each alogorthim, but the core elements of a search friendly website will always stay consistent. 

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7 Types of Content for the Consideration Stage of the Buyer's Journey

February 15, 2018 / by Jonathan Monterecy

Leave your mark in the consumer's mind from this point forward. Consideration is all about solutions. Your lead has a problem, now it's time to present them with a solution. In the awareness stage of the buyer's journey you identified your prospects problem or need. Now this is your chance to introduce some possible solutions to them.

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How Creating a Business Blog Can Take Your Website to the Top

February 15, 2018 / by Alex Reardon

A good business blog is one of the core tenets of inbound marketing. Today, blogging has become one of the most effective ways to establish online authority in your industry, yet many don’t know how to properly leverage this digital marketing strategy. From SEO to user experience, the benefits of consistenly blogging are endless (and proven).

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Video Marketing in 2018: Why it Works and How to Use it

February 15, 2018 / by Dan Alexander

A video here. Another video there. It seems everywhere we turn someone is watching a video. Video is obviously one of the most engaging forms of content, but are you even utilizing? How can you properly leverage video to enhance your business's 2018 marketing strategy? We did some digging...

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