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Should I Click "Accept Cookies"? A Quick Overview of Cookie Consent

November 6, 2018 / by Dan Alexander

On many of the websites you've visited lately, you may have noticed a pleasantly intrusive pop-up message asking you to "accept the use of cookies". Many people may be wondering; What is a cookie? What do cookies do? Should I accept cookies? And why the sudden call to consent to cookies? Well, grab a glass of milk, because we're about to answer all your cookie questions.

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Film Theory You Need to Know for Successful Video Marketing

November 7, 2018 / by Amelia Votta

There are a lot of elements that can make or break video.

With digital marketing taking a deep dive into motion marketing, video marketing has become a highly sought after, if not intimidating medium.

It may be obvious that you should be jumping on the bandwagon and exploring the world of video marketing, but getting started can seem overwhelming. Anyone can take out their phone and shoot a video, but not all video is created equal; a poorly made video speaks far louder than one that doesn’t exist, and not in a good way.

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The Digital Marketing Glossary: Common Marketing Terms Explained

November 7, 2018 / by Brian Schofield

For those of us who work in the digital marketing industry and speak the language, it's sometimes easy to forget how complex the terminology we use is. 

In this post, we're going to breakdown some common yet often misunderstood digital marketing terms. Let's jump in!

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What You Need to Know About HubSpot's New VidYard Integration

September 28, 2018 / by Amelia Votta

This year at INBOUND, HubSpot’s annual marketing conference, HubSpot announced their partnership with VidYard, a popular and respected video hosting site. This arrangement allows VidYard to bring a lot of capabilities and enhancements to Hubspot’s platform, so it is somewhat surprising that there hasn’t been a larger fuss made about this integration, especially with video marketing being so prominent right now. If you haven’t heard about this partnership, here’s what’s going on.

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A Shared Mission: Trailblaze Marketing & Millennial RI #ChooseRI

September 28, 2018 / by Chris Parisi

At Trailblaze Marketing, our mission is to positively impact our business partners and community through our growth-driven, human-to-human marketing. When constructing our mission statement, we purposely included “community”. We use community to refer not only to the local economy we aim to grow, but also to the local nonprofits around us. We are very proud to partner with and support one in particular: Millennial RI.

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